How to Write Articles on Customer Service For Businesses

There is so much business advice that you can give small businessmen, entrepreneurs, and corporate executives. There are so many things to know and so many components to running a business. And they all have to come together or it won’t work.

If businesses can’t turn a profit, they will go at a business, and another business will take their place; that is the evolution of the free market. That’s how it works, and those of the rules; but let me tell you about another rule; a rule of thumb which I use to tell all my franchisees before I retired from my franchising company.

If You Fail to Give Good Customer Service; Your Competition Will.”

In fact, you can count on it. I’m not sure where I picked up that quote up along the way in my business reading, but it stuck with me because it’s true. And because I believe in that so much, over the last two years I have written well over 100 articles on customer service for both small and large businesses.

You cannot trick a customer into thinking you are giving them good customer service, because customer service is in the mind of the consumer, not what you dictate it to be. In fact, the customer is free to choose, they can choose your products and services or your competition. If you fail to give them good service you’ve made a choice as well.

Basically; you just put on the sign on the door saying; “We don’t welcome you, take your business somewhere else.” And they will. It’s as simple as that. I hope if you’re an online article author and you provide content on customer service that you will consider this and explain the harsh reality to those businesses that think they can get by with shoddy service. Please consider all this.

Small Business Marketing – The Power of a Market Review

Conducting a market review is one of the most important steps in the small business marketing process as it provides together with a business review the information you need to create a dynamic marketing plan. All big businesses conduct these reviews as they know it can save time and money for their business.

A market review does not have to be complicated and a lot will depend on what information you can source. The important factor regarding a market review is to understand the key elements of your market and how these elements can affect your business now and in the future.

The key elements you need to look at when conducting a market review for your small business include:

Size of Market
Your market is simply the overall industry in which you compete. For example if you sell juice then you compete in the Beverage Market. If you sell holidays as a travel agent then you compete in the Tourism Market. Analyzing the size of your market can tell you whether it is growing or declining, help you to identify growth opportunities and for a new small business can determine if the market is large enough to compete in and operate a profitable business. There are many sources you can use to gather information on the size of your market and these include trade magazines, industry associations, search engines and local government websites and resources.

Market Segment Analysis

Segmentation is a process that looks at the total market and then divides the products or services into broad groups that have similar characteristics. In the examples above, whilst the total market is beverages, the segment that is the most important to a juice manufacturer is the Juice Segment. Looking at the total beverage market today throughout the world the leading soft drink manufacturers have entered many of the market segments such as bottled water to expand their business. Market segment analysis also helps you to determine where your small business marketing efforts should be concentrated.

Distribution Channel Analysis
A distribution channel is the way in which your product or service is made available to your customers so they can purchase it. Examples are supermarkets, personal selling (face to face selling), distributors and the internet. Analyzing the sales of each distribution channel in your market enables you to identify which channels are the most important for you to compete in to grow your business.

Market Trends
A trend is any significant change to your market that your business may need to respond to. Examples of market trends include changes to the economy, changing customer demographics, social and global factors (to name a few). If you conduct business in the USA at the moment or are intending to compete in the USA then the concerns about a possible recession and how it could affect your small business needs to be identified so action plans can be put in place to minimize the impact.

Market Seasonality
If a product or service is seasonal it means that the majority of the sales occur at one or a few times a year. Tax accountants obviously have increased sales when the end of the financial year occurs and tax returns and other government reporting are required. Understanding market seasonality factors can lead to your small business maximizing sales through this period and also may highlight opportunities to spread your sales throughout the year.

Competitor Analysis
Your key competitors need to be analyzed in order for you to identify their key strengths and weaknesses and how they compare to your own small business. Reviewing this area means that you can be smarter with your marketing efforts and be proactive against their weaknesses and of course defend against their strengths. One tip that all big businesses do is to have a competitor file with examples of their marketing activities, products or services.

Big businesses know the value of reviewing the market in which they compete and you can to. Remember you can start slowly and just review one section at a time and then put in place activities or make business decisions based on the review to grow your small business.

© Marketing for Business Success Pty Ltd 2008

Logo Design Tips – Small Businesses

When you intend to do something, if you don’t know the ins and outs of it, then the chances are that you won’t be able to get quality stuff. Also, the chances of getting defrauded increase significantly. But, the problem is that you can’t become an expert in each and every field in this world. Hence, what you need to do is to acquire the expertise of a reliable and experienced person or company. Now, the same thing can be applied to the design industry. When you are willing to create a logo design for your business, then you need to know who to hire and what to look for to ensure that you get more for your money and that you don’t end up losing your money.

So, let’s discuss some important things that you should do and look for to ensure that you create your brand identity / logo design in an influential way.

Hire a Professional Designer: This is something extremely important. Will you ever hire an unprofessional to fix your roof or ceiling? No, you will never take the risk, because you don’t want your ceiling to collapse. So, if you take the risk of hiring an unprofessional designer, then the chances will increase that sooner or later your business will collapse due to its cheap image and identity. Don’t just go and hire a graphic designer. Make sure that you actually hire a professional logo designer with vast experience in creating logos for small businesses.

Get Many Logo Design Concepts: Once you feel interested in hiring a designer or company, you need to first check their packages. It is advisable to get a package with several concepts. This will assist you in making a decision easily and conveniently. As it is important to create your business image effectively, having several concepts will enable you to mix different ideas that you will get through different concepts. So, never go for 1 concept. Always ask more several concepts.

Get Unlimited Revisions: It is not really possible to get the logo done in the first attempt. So, it is advisable to tell your designer to give you unlimited revisions. A lot of companies and designers will give you a limited number of revisions. Don’t be fooled by that, because after they provide you with the set number of revisions and if you are not satisfied, then you will lose your money. So, go for a logo design company that offers unlimited revisions with their packages.

Free Stuff: Sooner or later you will be needing stationery for your business. A lot of logo design companies offer free stationery designs with some of their logo design packages. It is advisable to get them now, because later you will end up paying more for them. So, look for an affordable logo design package that also offers free stationery designs. This will include: Business Card Design, Letterhead Design and Envelope Design. All these things are important for businesses and if you can get them for free then there is nothing better than that.

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